Mymuse

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MyMuse is a modern lifestyle and wellness brand focused on intimate care and sexual wellness products. The website is designed to create a safe, comfortable, and stigma-free space where users can explore products, content, and conversations around intimacy and self-care. With a clean and friendly design, MyMuse makes the experience feel approachable, educational, and empowering.

Duration

2 Months

Target Audience

Young Adults, Couples & Individuals

Sector

Wellness, Lifestyle & Personal Care

Services

Strategy, User Experience, Website Design, Mobile Design, Design System

Technology

Development

Website

4 months

Our Approach

Challenges

My Muse was facing performance and scalability limitations on their Shopify store. Slow page speeds, limited checkout flexibility, and lack of advanced tracking were impacting both conversions and customer experience—especially during high-traffic sale periods.

Key challenges included:

Suboptimal page speed affecting user retention and conversions
Limited customization in post-order and checkout experiences
Lack of robust server-side tracking and analytics integration
Difficulty managing fraudulent or low-intent users during checkout
Scaling performance to handle increasing traffic during campaigns

Outcomes

We re-architected the experience with performance, scalability, and conversion at the core:

Revamped the store using Liquid 2.0, achieving page speed scores of 80 (Desktop) and 60 (Mobile)
Increased online sales by 18%, driven by faster load times and improved UX
Introduced post-order customization, boosting sessions from 20K → 50K and delivering 3x revenue during sale periods
Built scalable APIs using Node.js, integrating tools like LinkedIn Pixel, Shiprocket, Meta, and Google Analytics for deeper data insights
Developed Shopify checkout extensions to enhance UX and reduced defaulter users by 40%

The result was a faster, smarter, and more conversion-focused e-commerce experience—built to scale with growth and marketing ambition.