Mymuse
MyMuse is a modern lifestyle and wellness brand focused on intimate care and sexual wellness products. The website is designed to create a safe, comfortable, and stigma-free space where users can explore products, content, and conversations around intimacy and self-care. With a clean and friendly design, MyMuse makes the experience feel approachable, educational, and empowering.
Sector
Wellness, Lifestyle & Personal Care
Services
Strategy, User Experience, Website Design, Mobile Design, Design System
Target Audience
Young Adults, Couples & Individuals
Technology
Development
Duration
2 Months
CHALLENGE
My Muse was facing performance and scalability limitations on their Shopify store. Slow page speeds, limited checkout flexibility, and lack of advanced tracking were impacting both conversions and customer experience—especially during high-traffic sale periods.
Key challenges included:
Suboptimal page speed affecting user retention and conversions
Limited customization in post-order and checkout experiences
Lack of robust server-side tracking and analytics integration
Difficulty managing fraudulent or low-intent users during checkout
Scaling performance to handle increasing traffic during campaigns
SOLUTION
We re-architected the experience with performance, scalability, and conversion at the core:
Revamped the store using Liquid 2.0, achieving page speed scores of 80 (Desktop) and 60 (Mobile)
Increased online sales by 18%, driven by faster load times and improved UX
Introduced post-order customization, boosting sessions from 20K → 50K and delivering 3x revenue during sale periods
Built scalable APIs using Node.js, integrating tools like LinkedIn Pixel, Shiprocket, Meta, and Google Analytics for deeper data insights
Developed Shopify checkout extensions to enhance UX and reduced defaulter users by 40%
The result was a faster, smarter, and more conversion-focused e-commerce experience—built to scale with growth and marketing ambition.
OUR PROJECTS
REAL WORDS
Results our clients
have about every time
FAQs
Still got questions? Feel free to reach out.
We're happy to help.
Which industries does AND Design work with?
How does industry expertise improve project outcomes?
Do you provide both design and marketing services?
Yes. Our team offers UX/UI design, branding, web development, SEO, content marketing, and digital growth services.
Can you support enterprise-level projects?
Yes. We work with startups, growing businesses, and enterprise organizations looking to improve their digital experiences and business performance.
How do you measure success?
We measure success through business outcomes such as user engagement, conversion rates, lead generation, customer retention, and revenue growth.