Purdue | Simplilearn
Purdue University in collaboration with Simplilearn offers premium online certification programs designed for professionals looking to upskill in high-demand domains like data science, AI, and digital transformation. The platform targets career-driven learners seeking credible, industry-recognized education backed by a globally respected university.
Sector
EdTech
Services
UX Strategy, Landing Page Design, Conversion Optimization, UI Design
Target Audience
Working professionals, upskillers, career switchers, global learners
Technology
Figma
Duration
2 Months
CHALLENGE
The existing landing pages were not effectively converting traffic into qualified leads. Despite high traffic volumes, the user journey lacked clarity, with scattered content, weak hierarchy, and unclear value communication—leading to high drop-offs.
The challenge was to simplify the experience, improve content structure, and create a strong, conversion-focused narrative that aligns with user intent.
SOLUTION
We restructured the entire landing experience with a conversion-first approach—refining content hierarchy, strengthening value propositions, and guiding users through a clear, intentional flow. The design balanced credibility (Purdue branding) with performance-driven UX to build trust and drive action.
As a result:
Traffic-to-lead conversion increased by 25%
Bounce rate significantly reduced from ~80%, improving user engagement and retention
The final design delivered a cleaner, more intuitive experience that not only elevated the brand perception but also directly impacted business outcomes.
OUR PROJECTS
REAL WORDS
Results our clients
have about every time
FAQs
Still got questions? Feel free to reach out.
We're happy to help.
Which industries does AND Design work with?
How does industry expertise improve project outcomes?
Do you provide both design and marketing services?
Yes. Our team offers UX/UI design, branding, web development, SEO, content marketing, and digital growth services.
Can you support enterprise-level projects?
Yes. We work with startups, growing businesses, and enterprise organizations looking to improve their digital experiences and business performance.
How do you measure success?
We measure success through business outcomes such as user engagement, conversion rates, lead generation, customer retention, and revenue growth.