Purdue | Simplilearn

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Purdue University in collaboration with Simplilearn offers premium online certification programs designed for professionals looking to upskill in high-demand domains like data science, AI, and digital transformation. The platform targets career-driven learners seeking credible, industry-recognized education backed by a globally respected university.

Duration

4–5 weeks

Target Audience

Working professionals, upskillers, career switchers, global learners

Sector

EdTech

Services

UX Strategy, Landing Page Design, Conversion Optimization, UI Design

Technology

Figma

Website

4 months

Our Approach

Challenges

The existing landing pages were not effectively converting traffic into qualified leads. Despite high traffic volumes, the user journey lacked clarity, with scattered content, weak hierarchy, and unclear value communication—leading to high drop-offs.

Additionally, the bounce rate was significantly high (~80%), indicating that users were not engaging with the content or finding immediate relevance. The challenge was to simplify the experience, improve content structure, and create a strong, conversion-focused narrative that aligns with user intent.

Outcomes

We restructured the entire landing experience with a conversion-first approach—refining content hierarchy, strengthening value propositions, and guiding users through a clear, intentional flow. The design balanced credibility (Purdue branding) with performance-driven UX to build trust and drive action.

As a result:

Traffic-to-lead conversion increased by 25%
Bounce rate significantly reduced from ~80%, improving user engagement and retention
The final design delivered a cleaner, more intuitive experience that not only elevated the brand perception but also directly impacted business outcomes.