Our Approach
MAK Fitness, one of Australia’s leading names in fitness, wanted to modernize its digital presence and expand internationally. Their existing website felt outdated, search visibility was low, and the platform wasn’t built to scale.
We migrated the brand to Shopify, redesigned the site with a mobile-first approach, revamped product content, improved SEO, and built a stronger marketing foundation.
Category:
Website Design + Developement
Client:
Lucent Inc.
Duration:
8 – 9 Weeks
The Challenge
The main challenge was to design a fitness website that motivates users to take action while keeping the experience simple and visually energetic. Many users visit the site for inspiration or quick purchases but struggle to find the right products, workout plans, or guidance easily.
Conclusion
The results were immediate: a 63% increase in organic traffic, a 47% uplift in conversions, and a 38% growth in international traffic within just 60 days.
