Backend Development & System Optimization

We designed and optimized the backend architecture of a cross-platform mobile application (Android & iOS) to deliver scalability, seamless performance, and engaging user experiences. Built on Node.js, Redis, SQL, and Shopify Plus, the solution combined reliability with flexibility to meet complex business needs.

Our work included developing a custom gift card system, a gamified Spinner Wheel to boost user engagement, and a tailored pre-order system to support advanced sales. We also contributed to the Order Management System (OMS), engineered the in-app shopping module, and enhanced the checkout flow with auto-login for a frictionless experience.

To empower business teams, we created a marketing dashboard where admins could manage campaigns, banners, and gamification settings with ease. For students, we built a dedicated registration flow with exclusive discount features, ensuring a personalized shopping journey.

Finally, we integrated essential third-party tools such as payment gateways, email/SMS services, Google Tag Manager, CleverTap, Hoststar, and Affiliate Trackier Pixel. Together, these integrations made the platform both powerful and scalable — capable of supporting rapid growth and high user activity.