Our Approach
We redesigned the template using a research-driven, user-centric approach, conducting foundational research and user interviews to align with business goals, understand behaviors, and uncover key pain points and motivations of prospective learners
Our competitive analysis identified key gaps and opportunities, guiding a design focused on clarity, usability, and conversion. By refining content hierarchy and CTAs, we created a more intuitive and engaging user experience from the first click.
Category:
Website Design
Client:
Simplilearn
Duration:
1 – 2 Months
The Challenge
Simplilearn’s Program Page is their most revenue-generating template. However, they were experiencing a drastic decline in traffic-to-lead conversion ratio, which directly impacted their revenue. The existing design wasn’t effectively engaging users or guiding them through the decision-making journey.
Conclusion
The new design clarified the value proposition with a focused hero section and streamlined information flow highlighting program details, benefits, and outcomes. A modern, trust-building layout improved readability, while strategic CTAs, simplified forms, and interactive elements enhanced user engagement and conversions.
