Homely – Driving Digital Growth in a Competitive Market

Homely is one of Australia’s most trusted building companies, delivering quality homes for over 45 years. To stay ahead in a crowded industry, the brand partnered with Metrix to boost digital engagement, lead generation, and ad performance.

The challenge was balancing growth with Homely’s long-standing reputation while competing in a saturated market.

We applied a performance-led strategy: auditing channels, improving SEO for location-based searches, optimizing the website, and launching targeted Google and Meta campaigns with creative assets that reinforced trust and clear offers.

The result was stronger visibility, better-quality leads, and more efficient advertising—positioning Homely for sustainable digital growth.